Know Your Audience - Your audience must be respected. Knowing your key demographic(s) will define what type of colours, imagery and typography you should use.

The Peterborough Singers:
When I think of classical music, I think "refinement," "high-culture," "class." I expect the audience to be primarily old ladies and well-wishers. My take is, this site should sit somewhere between "cultured" and and "friendly/welcoming."

Choosing the Right Layout for Your Content - Layout is not just for newspapers and magazines. Proper layout will help your audience glean more information from your site and have a more enjoyable time doing so.

The Peterborough Singers:
This site is essentially an online newsletter and events calendar. The home page serves as a letter from the director. Considering those requirements, a simple two column layout with a generous main column and discrete sidebar to link to timely information should suffice. Very similar to the existing layout, removing the large column spacing and "Keyboard" image tile to reclaim space.

Navigation that Helps you Navigate - Navigation on a site is no less important today in the age of Searchable sites, as it was in the early web. But Navigation isn't simply a table of contents. What's the right balance?

The Peterborough Singers:
One major fault with this site is its primary navigation. First, you can't click on the text that describes the link. Second, the large clef icons actually make the targets of the links less distinct. Also, the uppercase, serif text is hard on the eyes. I recommend scrapping the clefs, enlarging the text, changing the case of the text to title case. I'd also push Events and Recordings (aka. "Pop Shop") up to the top. A subtle background image on each link that indicates what the link is for may also help.

Choosing Imagery that Speaks to your Audience - Imagery isn't just boring stock photography. A few well-picked feature images, icons and background images can add depth and personality to any site.

The Peterborough Singers:
The existing imagery, clef symbols and piano keys, while musical in nature, actually detract from the design. Piano may be featured, but this site is for an A cappella vocal ensemble! Clefs and piano keys are too generic.
This site is about a specific group of people and their craft. Some well-photographed shots of the ensemble performing would lend some much needed personality to the site. Couple this with a classic colour palette such as black, parchment and maroon, perhaps some tasteful hand-scripted text for texture and you have yourself a cohesive aesthetic.

Logos and Branding - If your website is a showcase of your product or organization, your website needs to gel with your brand. If you don't have a brand strategy, your website redesign is a perfect time to work out a simple plan. A website that is more consistent with your Logo and print assets makes you look more professional.

The Peterborough Singers:
The Peterborough Pop Ensemble does have a serviceable logo right now. The problem is that it's currently locked in a box with that white background and red border. The Logo treatment and placement needs to be well integrated into the site layout, so they appear like they are part of the same whole. The colours in the logo and site layout seem consistent, if a little plain. A little rearranging of the colour use, and the addition of one more accent colour would do a lot to make the brand seem that much more cohesive.

SEGMENT DESCRIPTION

These museum pieces are from Dan Gelbart, founder of Creo.
Show the piece of the actual first Transatlantic Cable.
Show images from “Harper’s Weekly” August 12, 1865 about the cable.
Cover shot of New Westminster Station.
Center spread showing the ship that laid the cable.
The map of the world showing both the Transatlantic cable and the “Collins” Cable.
Show the sensitive Galvanometer.
Explain the “problem” with the cable
i. Show web page about the cable.

ii. Show web page about Transmission lines.

It took two minutes to get one character through the cable.
It took 17 hours for the first message to get through.
****************************Insert commercial break**************************
Heaviside solved the problem by adding inductance coils.
i. Show web page about Heaviside.

AT&T offer to buy the patent.
Heaviside refuses.
Pupin gets 10 million dollars to patent the idea.
i. Show web page about Pupin.

Bonus story if we have time…Novel by Norbert Wiener
This novel tells of how a large company paid someone else to patent an invention by another scientist. Some say this “Novel” parallels what happened with Heaviside.
The underlying story touches on the ethics of scientist and inventors.

On-Air RELATED WEBSITE LINKS (to be used on air)

http://en.wikipedia.org/wiki/Transatlantic_telegraph_cable

http://en.wikipedia.org/wiki/Transmission_Line

http://en.wikipedia.org/wiki/Oliver_Heaviside

http://en.wikipedia.org/wiki/Mihajlo_Pupin

The basic concept behind Strutta.com

- A platform for competitions off all kinds to take place on the web, whole world can play.

A demo – UPLOAD VIDEO

- Competitors upload videos of their performance and create a game in ANY category and challenge the world

A demo – GAME STARTS –CHALLENGE

- A game starts when a challenger comes along and the two players start to collect votes from the community.
- There is no limit to the number of players that can join a game, but voters can cast only one vote, per game, per day.

The technology that drives the site.

- Drupal

- Flash Player