In this segment Ray discusses how the camera technology has changed over the years.

The Kodak folding camera has manual aperture, shutter speed, and focus. It uses 120 film and produces a 6 cm x 7 cm image. Ray shot mostly black and white film and it was sent off for processing by the local drugstore for processing. Ray got back small black and white prints that were contact prints from the film.

The Argus C3 had a separate rangefinder that allowed more accurate focus. It had manual aperture, and shutter speed. Ray shot 35mm ISO 10 Kodachrome which produced mounted colour slides. To view the images Ray used a hand viewer or a projector and screen. Ray would put a slide up on the screen and then talk about the content until his friends and relatives got bored and asked him to move on to the next slide.

After college Ray got his first full time job and bought a Nikon F. This was his first serious attempt to produce “art” using photography. he still shot slides (ISO 64) Ektachrome, which he could develop myself. Ray also shot black and white film (Plus-X ISO 125, and Tri-X ISO 400) and made prints in his own darkroom.

Ray then got a Linhof Teknica 4” x 5” camera he shot both colour and black and white and made prints in his darkroom. He was able to print colour in his darkroom by this time.

Ray decided that while the 4” x 5” made beautiful prints, it was too slow to work with for most of the subjects he liked to shoot. Ray sold the Teknica and bought a Hasselblad 500CM. He went on to add the 38mm SuperWide, a 50mm, 80mm, 120mm, 150mm, and 500mm lens. He shot both colour and black and white film and made his own prints in his darkroom. He did have a scanner and Photoshop and a dye sublimation printer and did some printing digitally.

While working for Creo Ray had a chance to get a Leaf Valeo 22 digital back for his Hasselblad system. He now shot nothing but digital and made prints using Photoshop and an Inkjet printer.

Later Ray decided to add a Canon 5D so that he had auto focus, exposure, and white balance for shooting in very fast situations. He uses Bridge, Adobe Camera RAW, and Photoshop and an Epson 4000 printer to make his images.

Optimus Maximus
www.ArtLebedev.com
$460 (and up)
There’s been a ton of talk of the Optimus Maximus keyboard from Art Lebedev Studios — each key is actually a small 49×49-pixel OLED colour display that can be programmed to output anything you want. If you want a standard QWERTY display, you can set it up, or you could easily rearrange the keys for other languages or keyboard layouts (DVORAK for example) — you can even put small photos or logos behind the keys and set them up as one-touch application launchers. The initial talk was that the keyboard would be $1,500 but it looks like the price announced at CES has since gone down to a more reasonable $460 (approximately).

Conserve Surge Protector
www.belkin.com
$50
There’s a lot of talk about standby power being one of the leading causes of wasted energy but now there are a growing number of products designed to solve the problem, like Belkin’s Conserve surge protector. Though it looks like a regular power strip, it is subdivided into always-on outlets and outlets that are controlled via a remote switch that can be placed elsewhere in the room…that way you can place items that don’t need to be on all the time (like the TV and amplifier) into the controlled outlets and shut them off without having to dig behind the home theatre setup to try to find the power bar switch…and with your PVR placed on the always-on outlet, you can still make sure your programs are recorded.

SmartStrip
Bits Ltd.
$30 and up
The SmartStrip takes a slightly different approach to the issue of power: instead of forcing you to remember to turn the power bar off, it will automatically switch off unneeded outlets when the power goes off on a specified “control” outlet. For example, plug your computer into the control outlet, and your monitor and printer into “controlled” outlets…when the computer powers down, the monitor and printer will automatically be switched off; when the computer is powered up again, they’ll be powered back up. There are also outlets that are always-on, for items like your cable modem and router.

Powramid
www.KreativePower.com
$17–25
The problem with a lot of power bars is that they’re space inefficient: power bricks will interfere with other outlets, or they take up a ton of space on the desktop. The Powramid arranges six outlets in a pyramidal shape, which spaces them out enough to prevent power bricks from interfering with each other, without making the power bar sprawl too wide across the desktop.

Rolly
www.Sony.com
$(TBD)
If you’re looking for an MP3 player that will spin, dance and roll around, look no further than the Rolly. This weird little player has speakers on either end, with little speaker covers that open up like little ears, and two rollers that not only move the player around on the desktop, but also double as volume and track control jog wheels. The player will have 2 gigs of onboard memory and the ability to receive data via Bluetooth. It’ll be a huge hit at parties…especially for the younger crowd.

Watch Phone (prototype)
www.LG.com
$(TBD)
If you’re waiting for the Dick Tracy watch — well, keep waiting. But it’s not a hopeless cause: LG Electronics has been working on miniaturizing cell phone technology into a watch form factor and it’s succeeded with working prototypes that run on Korea’s CDMA network and connect via Bluetooth to your wireless headset. No release date is determined yet for this product but as it’s now possible to do, it could launch at any point.

Iqua 603 SUN
www.iqua.com
$100
Speaking of Bluetooth headsets, wouldn’t you like a headset that could run all day? Iqua’s 603 Sun headset has a small solar panel on the side that allows it to be recharged wherever there’s light…the stronger and more natural the light the better. But it means that you’re no longer restricted to the amount of runtime the battery can hold between trips to the AC outlet.

RC Cooler
www.interactivetoy.com
$50
If you’re too lazy to get up to grab a frosty beverage, why not put all of your beverages into a remote controlled cooler? That way, you can simply drive the cooler around the room whenever a soda is required elsewhere.

1) Doing it right: Battlestar Galactica allowed fans to make their own trailer videos rather than treating as misappropriation. NHL doing this as well - mashup your own highlights and can be shown on TV. Remember, still not unusual for bloggers to be “shook down” for using logos or photos to promote brands they like.

2) At least they are starting: General motors runs the “Fast Lane” blog - their Vice Chairman (Bob Lutz) blogs often, engages in comments. A new opportunity to communicate at a high level. A community is emerging - regular users are engaging with one another in other forums. Ford is also acknowledging they are paying attention and making it easy for bloggers with Flickr, Youtube accounts.

3) Should have been authentic: WalMarting across America - travel blog of smiling faces, enthusiastic reviews, employee exclamations of bliss and wonder. Turns out - paid for by Walmart. If they would have explained in advance, would have been more accepted and less embarrassing for the big PR firm who did it.

Whole Foods CEO exposed for sock puppet blogs - commenting favorably on his own posts with topical retorts under false pretenses.

4) Dealing with Negativity: Solve PR crisis by linking and exposing negative content. Link to your competitors and outrank them in Google. Take the risk to host the conversation. Only delete comments which are illegal, unethical, hate speech - otherwise, you are gonna have to deal with it.

5) Unexpected results: Chevy Tahoe story, culture jammers remixing to spread anti-SUV message - still increased sales, visits, awareness on both Chevy and it’s antithesis global warming. But if you do nothing you’ll fail. Kryptonite locks offered no response to bloggers exposing how to open their locks with a pen - which became top Google for their brand.

battlestar - http://www.scifi.com/battlestar/videomaker/
whole foods - http://wholefoodsmarket.com/socialmedia/jmackey
gm - http://fastlane.gmblogs.com/
business week - http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_5...
chevy - http://blogs.zdnet.com/BTL/?p=2843