Show Notes: Episode 132


  • Web Workshop
    Web designer, Creative Director, hopstudios.com

    This segment is a review of the Maletic Gallery Web site (http://www.maletic.org/). This site is an online presentation of what the creator, Dusan Maletic, hopes will one day a brick-and-mortar museum, gallery and library. The collection contains works by Serbian and Yugoslavian paintings, and the designer tried to create a presentation that breaks the standard mold of Web site design.
    I commend the attempt to do something different with Web design – it can get boring to see a logo at the top, nav on the left, content in the middle. But I just can’t get behind the way this site resizes the browser window. Many of the popular and standard browsers today use tabs, so a site’s visitors will typically have multiple Web sites open in the same browser window. Resizing that window is, frankly, an arrogant assumption that your site is the only one that matters.
    Once into viewing the artworks, it’s logical to assume that visitors might want to move from one piece to another. The current presentation doesn’t offer any internal navigation, relying instead on the visitor using the Back button or realizing that the image itself is clickable back to the gallery page. There really needs to be some thinking done here about user interface.


  • Monique Trottier
    President, Work Industries

    Email newsletters may be old school but they are still an effective way of communicating with your audience. Your email subscribers are people who have said, “yes, I want to hear from you on a regular basis.” They are giving you permission to carry on a conversation with them, and that permission cannot be taken for granted.

    This means that creating an effective newsletter is about more than writing good copy. It is about:
    1.Choosing the correct Sender Name and From-email address
    2.Writing a descriptive subject line that will not be misinterpreted as spam.
    3.Using standard html across email clients and testing, testing, testing
    4.Including commonly overlooked elements such as a link to the web version, a unsubscribe link, the company’s physical address, and a call to action (don’t forget why you send out a newsletter and what result you want to see from it).
    5.Automating the subscribe and unsubscribe functions and complying with CAN-SPAM rules regarding permissions.
    6.Distributing your newsletter using a dedicated email management tool or service to ensure compliance with CAN-SPAM laws, to ensure email delivery and to handle bounce back reporting and intelligence on open rates and click throughs.

    For tips and tricks on creating effective newsletters, have a look at the related website links listed below.

    Show Notes RELATED WEBSITE LINKS

    Work Industries, Underwire Newsletter: Full-Support for Non-Techies
    http://iworkindustries.com/underwire/

    Mail Chimp’s resource center for effectively designing, delivering and tracking email campaigns
    http://www.mailchimp.com/

    Campaign Monitor’s email newsletter software and resource center
    http://www.campaignmonitor.com/

    Constant Contact’s email newsletter software and learning center
    http://www.constantcontact.com/


  • An overview of imedicor.com, a professional networking site for doctors.
    VP, Healthcare Solutions

    imedicor.com

    Medicor is the world's first HIPAA compliant information exchange. Although not every country is mandated to support HIPAA standards, we feel that we have created a portal that offers great technology that is applicable globally. If users could send information with a higher level of encryption and security for free, why wouldn't they want to?

    There is also the offering of continuing medical education that applies to all physicians on all continents, as long as they speak English for now. We do plan on working with other associations in other countries that have content in other languages.

    The overall concept is to bring physicians, healthcare professionals and patients from all around the globe together to exchange thoughts, opinions and information about healthcare like never before. We have seen this happen in the consumer space with terrific success, but never on a professional level like we have set out to create. There a few other portals in the US that service only US physicians. "We seek to create something larger and more impact, to include all nations.

    "We are excited to start with the US and Canada and hope that our friends in Australia will join in with us to share ideas about medicine and exchange information." Says Tom Dorsett, President of Healthcare Solutions for Vemics.

    Users can also expect to see some great new features coming out in the very near-term that give all electronic medical record systems the ability to seamlessly exchange personal health information. There will also be new technology that will position iMedicor as a universal communications hub for medical offices and healthcare organizations.

    Main Points of the segment:
    1.Uses a secure email like system to instantly send and receive health care documents and images.
    2.Creates an online community of physicians they can use to exchange ideas and information or collaborate on issues/cases (Case of the week forums or blogs).
    3.CME, voice recognition documentation and unprecedented communication betweens doctors and their associations.
    4.No cost and registration is extremely easy.
    5.Allow doctors to build referral channels and improve business operations.