Craig Syverson is the founder of gruntmedia, a Silicon Valley-based new media company. gruntmedia produces the grunt series of video programs that reveal the basic working of everyday things. Additionally, gruntmedia provides a wide range of consulting and creative services that enable organizations to engage in online media content creation. Craig is also a regular co-host on two popular audio podcasts, VentureCast and This Week in Media. Prior to this, Craig established and led the in-house media production group for IDEO, the worlds leading design firm, where he applied video and storytelling techniques to communicate complex design solutions for IDEOs clients.