Colleen Nystedt founded MovieSet after 20 years in the trenches of the Motion Picture industry. Throughout the 1990s her Vancouver-based company produced dozens of feature films and TV movies for the studios and networks. She has an extensive background in film production, finance, business affairs and creative development. Recognizing that marketing and distribution of feature films needed to be reconceptualised in the Internet age, she began to develop what has become MovieSet.